With so many SEO tools on the market I get asked all the time which ones I recommend. If I could only pick one of them I would probably choose Ahrefs.
The first reason I would choose Ahrefs is because of how broad the tool is. There are just so many things you can do with this tool that other tools can’t compete with. Most of the other SEO tools out there such as Majestic or SEMRush are very good at what they do, but they are not very effective at seeing the overall picture.
With Ahrefs you can do practically everything that any other tool could do for you. If you want to do keyword research, track your website rankings, look up a competitors backlinks, check your own backlinks, or look for spammy backlinks that you might have, you can do it all.
Some people tell me that they think this tool is too expensive, but for the amount of use you can get if you know how to use it properly I think it’s actually a bargain.
Another feature I really love about Ahrefs is their domain rating metric that they have been using.
I’ve found that other metrics such as trust flow, domain Authority, and Page Authority, are easily manipulated and can be faked very quickly.
While domain rating can certainly be manipulated, it seems that it happens much more rarely than with the other metrics.
Another great thing I love is the rank tracking software that Ahrefs uses. When I input a new site into their rank tracker, it will tell me all of the keywords that I am already ranking for. The amazing thing is that it always seems to find hundreds of keywords I didn’t even know that I was ranking for. Some of the highest volume keywords for my websites are keywords I did not even realize that I was ranked number one for. Once I discovered this using the rank tracker I was able to boost my conversions and optimize my website which ended up doubling my traffic and profits.
Another useful tool is the ability to watch your competition and see what they’re doing. You can completely check out and audit their backlink profile to figure out what they’re doing to acquire links and social media shares. You can also find out what keywords they’re ranking for and what key words are bringing in the most profit for them. Sometimes I’ve been able to find really easy keywords that my competitors have found and outrank them very quickly.
By analyzing your competitors websites you can find new ideas for your own websites, and find places that you could possibly improve.
Another great feature is the ability to find social signals and interact with them. If someone mentions your website in a tweet or a Facebook post you can be notified of it on Ahrefs. This makes it easy to respond quickly and have a great community impact, which will further your traffic and help promote your content even more.
One thing to keep in mind before buying this tool is that it will not do all of the work for you. It’s very easy to buy this tool and start dropping money every month expecting it to do the work for you, this is not the case.
If you want to really understand this software and get the most out of it you’re going to need to invest some time into learning how to use it.
The great thing about this tool is that as mentioned above it can do everything you need. One of the downsides of this though is that it can be very complicated at first. We recommend looking up a guide of how to get the most out of your Ahrefs usage. This can help to jump-start you ahead and ensure that you are getting the most bang for your buck out of this software.
If you’re a casual blogger or have a very low budget this software is probably not for you. If you only plan on making a couple of posts a year on your website the software also probably will not help you very much.
If you plan on being very active with your website and interacting with the community then there is no better software than this out there. By fully utilizing this software you can easily get ahead of your competition and outrank anyone that may be ahead of you.